Made to Stick: Why Some Ideas Survive and Others Die

Brand: Heath, Chip (Author) , Heath, Dan (Author)

Made to Stick: Why Some Ideas Survive and Others Die

Name: Made to Stick: Why Some Ideas Survive and Others Die
Brand: Heath, Chip (Author) , Heath, Dan (Author)
SKU: 9781400064281
Price: 44.0 USD
Availability: InStock

$44.00 USD

$44.00 USD ~~$0.00 USD~~

Save $-44.00 Sold out

Tax included. Shipping calculated at checkout.

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

"Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."--The Washington Post

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.

Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

SKU: 9781400064281

Quantity

Big deal

Feniel Big Discount Offers Have Begun! Your Special 10% Discount Coupon for This Product: BBG99001T

Details

NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

"Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."--The Washington Post

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

Product care

Hand or machine wash on a cool, gentle cycle with similar colours. Avoid harsh chemicals or stain removers, which can affect the colour.

Shipping & returns

Shipping:

Standard deliveries are usually delivered within 4-6 working days.

If you choose Express Delivery, your order will be delivered within 2-3 business days.

If you wish, you can also collect your orders from our stores closest to you worldwide.

With our Feniel NOW Service, we deliver to you within a few hours in certain countries only. This option will automatically appear on your order page if it is available in your country.

Return:

You may return any product you are not satisfied with within 30 days, no questions asked.

Safe Payment
Free Express Shipping*
Delivery 2-5 days

Made to Stick: Why Some Ideas Survive and Others Die

Title: Default Title

$44.00 USD

$44.00 USD ~~$0.00 USD~~

Sale Sold out