Fallen Angel Spiced Rum, 70 cl

After countless uninspiring sales presentations about the latest spirits products, curiosity drove us to question what it was that made a successful drinks brand and if we could write the elusive formula, creating a spirit’s brand that would make people go ‘WOW’. How do you make the jump from the definition below to a product, a drink a consumer wants in their life?

In 2010 the lightning bolt finally hit – create a brand that is defined by its bottle and not just by its liquid. Not a novelty bottle, rather one that was identified by the image that it provoked. To create a vessel to carry liquid with no compromise. A vessel that will challenge on every level of design, style and function.

Why should a bottle just look like a bottle?