Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
Brand: Paul Carroll

Milliarder-lektioner: Hvad du kan lære af de mest utilgivelige forretningsfiaskoer i de sidste 25 år

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"Denne bog er din chance for at lære af andres fejl." Iværksætter

 

I 1960'erne kaldte IBMs administrerende direktør, Tom Watson, en direktør ind på sit kontor, efter at hans foretagende havde tabt 10 millioner dollars. Manden antog, at han var ved at blive fyret. Watson sagde til ham: "Fyret? Fanden, jeg har brugt 10 millioner dollars på at uddanne dig. Jeg vil bare være sikker på, at du har lært de rigtige ting."

 

Der findes tusindvis af bøger om succesfulde virksomheder, men stort set ingen om de erfaringer, man kan drage af dem, der kollapser og brænder sammen. Nu trækker Paul Carroll og Chunka Mui på forskning i mere end 750 kollapser for at afsløre de syv største årsager til virksomheders fiasko.

SKU: 9781591842897
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"Denne bog er din chance for at lære af andres fejl." Iværksætter

 

I 1960'erne kaldte IBMs administrerende direktør, Tom Watson, en direktør ind på sit kontor, efter at hans foretagende havde tabt 10 millioner dollars. Manden antog, at han var ved at blive fyret. Watson sagde til ham: "Fyret? Fanden, jeg har brugt 10 millioner dollars på at uddanne dig. Jeg vil bare være sikker på, at du har lært de rigtige ting."

 

Der findes tusindvis af bøger om succesfulde virksomheder, men stort set ingen om de erfaringer, man kan drage af dem, der kollapser og brænder sammen. Nu trækker Paul Carroll og Chunka Mui på forskning i mere end 750 kollapser for at afsløre de syv største årsager til virksomheders fiasko.
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